About 80 members of Thai and international media, as well as many in online social networks, have joined the event “The Art of Muay Thai: Enhancing Thailand’s Image and Creative Economy,” organized by the Foreign Office of the Government Public Relations Department (PRD).

The event, which took place in Bangkok on 22 March 2024, aimed to make Thailand’s soft power of Muay Thai better known internationally, thus leading to the creation of higher economic value. It took the participants to Petchyindee Academy, a 5-star Muay Thai gym, to attend a demonstration of the art of Muay Thai and learn the Thai style of boxing.

The participants also proceeded to the Asawin Grand Convention Hotel for special briefings and discussions on topics of Muay Thai, such as the upgrading of the standards of Muay Thai, sports tourism, and Muay Thai-related creative industries. In the evening, they attended a Muay Thai boxing match at Lumpinee Boxing Stadium, a world-renowned venue for Muay Thai fights.

The study tour provided the opportunity for the participants to have an impressive experience in Muay Thai, which is both a martial art and a national sport of Thailand. It is expected to attract more foreigners to visit Thailand to learn and practice Muay Thai.

Speaking at the opening ceremony of the event “The Art of Muay Thai: Enhancing Thailand’s Image and Creative Economy,” Vice Minister for the Prime Minister’s Office Varavut Yanjareon emphasized the importance of Muay Thai, which is more than just a martial art and sport. It is a reflection of Thailand's history and culture, as well as Thai identity and values. 

Regarded as a powerful soft power sector, he said, Muay Thai plays a part in promoting cultural exchange, and it has become popular and well recognized worldwide. Many Thai boxers have also brought fame to the country. 

The Thai government is giving a major boost to Muay Thai, especially on the global stage. Apart from helping create economic value, Muay Thai also plays an important role in promoting a favorable image of Thai culture.